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Kari Traa - ADA Compliance and Feature Enhancements
Improving Accessibility and User Experience for an International Sportswear Brand
The challenge
Kari Traa needed to ensure their US site met AA ADA compliance standards and sought to implement several new features to enhance the customer experience.
Our solution
ZaUtre achieved AA ADA compliance for the US site and implemented multiple features including stock notifications, email verification services, Google autocomplete, and Yotpo ratings and reviews.
Results
Achieved AA ADA compliance, enhancing accessibility, and improved user engagement through new site features.
Project Overview
Kari Traa is an internationally recognized sportswear brand. ZaUtre collaborated with them to improve their US e-commerce site’s accessibility and introduce new functionalities.
The Challenge in Detail
The key objectives were to make the US website accessible according to AA ADA standards and to enrich the shopping experience by adding several new customer-centric features.
Our Technical Solution
ADA Compliance and Feature Implementation
We successfully implemented changes to achieve AA ADA compliance for the Kari Traa US site. Additionally, we rolled out several new features:
- Stock Notifications: Alerting customers when out-of-stock items become available.
- Email Verification Services: Ensuring the validity of customer email addresses.
- Google Autocomplete: Streamlining address input and search.
- Ratings and Reviews by Yotpo: Integrating a system for customer feedback and social proof.
Results & Impact
The project ensured the Kari Traa US site is accessible to a wider audience and enhanced the overall shopping journey with convenient and informative features, contributing to better customer satisfaction and engagement.
