Zautre Selected for EU Innovation Grant to Build PICAsell

We have been selected to receive funding under the BG16RFPR001-1.001 programme to develop an innovative reCommerce platform.

We are excited to announce that Zautre has been selected as a beneficiary under the BG16RFPR001-1.001 “Development of Innovations in Enterprises” programme, co-funded by the European Union through the European Regional Development Fund. The grant is administered by the Bulgarian Ministry of Innovation and Growth under the “Research, Innovation and Digitisation for Smart Transformation” Programme 2021–2027.

About PICAsell

With this funding we are building PICAsell — a platform that empowers fashion and luxury retailers to enter the fast-growing second-hand market. PICAsell combines AI-assisted selling, blockchain-based product authentication, dynamic auctions, and sustainability tracking into a single solution, enabling retailers to unlock new revenue streams from pre-owned goods while building customer trust and demonstrating measurable environmental impact.

If you are interested in learning more about PICAsell or exploring how reCommerce can benefit your business, get in touch.


This project is co-funded by the European Union through the European Regional Development Fund under the “Research, Innovation and Digitisation for Smart Transformation” Programme 2021–2027.