Active Brands - Multi-Brand E-commerce Enhancements & Platform Transition

Streamlining operations and user experience across a portfolio of premium sports brands.

Client: Active Brands | Industry: Sports Apparel and Equipment

The Challenge

To provide a consistent yet customizable e-commerce experience across multiple brands, enhance content management, ensure accessibility, implement new features, and manage a complex platform transition.

Our Solution

ZaUtre partnered with Active Brands to customize Salesforce Page Designer, achieve AA ADA compliance for US sites, implement features like stock notifications and improved checkout, and seamlessly offboard from Salesforce to a new e-commerce platform.

Project Overview

Active Brands is a fast-growing Norwegian house of premium sports apparel and equipment brands, including Kari Traa, Dæhlie, Sweet Protection, Johaug, Bula, Åsnes, and Vossatassar. ZaUtre collaborated with Active Brands on a range of strategic initiatives to enhance their digital commerce operations across their brand portfolio.

The Challenge in Detail

Managing a diverse portfolio of brands presented several challenges:

Content Management: Enabling content teams to easily design, schedule, and publish custom pages for different brand storefronts.
Accessibility: Ensuring US sites met AA ADA compliance standards.
User Experience: Implementing various features to improve the customer journey, such as stock notifications, email verification, Google autocomplete, and ratings/reviews.
Transition: Seamless transition between legacy service integrator and ZaUtre was achieved within a month
Platform Evolution: Managing a significant transition by offboarding from Salesforce to a new e-commerce platform.

Our Technical Solution

ZaUtre provided a comprehensive suite of services to Active Brands:

Salesforce Page Designer Customization: Unlocked the potential of Page Designer, allowing content teams to use a visual editor in Business Manager for designing and publishing custom pages by dragging and dropping components.
ADA Compliance: Achieved AA ADA compliance for the US sites within the brand portfolio.
Feature Implementation: Implemented multiple features to enhance the user experience, including stock notifications, email verification services, Google autocomplete, and integration of ratings and reviews by Yotpo.
Managed Services: We provided complete management of all Salesforce Commerce Cloud based e-commerce sites for Active Brands over a period of 3 years.
Platform Offboarding: Seamlessly offboarded the brands from Salesforce and onboarded them to a new e-commerce platform, managing the complexities of data migration and system transition.

Results & Impact

This multi-faceted engagement empowered Active Brands’ content teams, improved website accessibility for US customers, enriched the online shopping experience with valuable features, and ensured a smooth transition to a new e-commerce infrastructure, positioning the brands for future growth.

Results

Empowered content teams with visual editing tools, improved site accessibility, enhanced user experience with new functionalities, and successfully managed a major platform migration.